Marketing and the Facebook OpenGraph
Over the last few days we’ve heard many things about Facebook and all their plans.
Basically Facebook would like that every page on the Internet would be connected to the Facebook system and they could track you down over all the pages.
There are many privacy alarms going over this, mainly as well because every Facebook user is automatically opted-in.
I do suggest any person to reconsider their privacy settings on their Facebook Profile, if you have any issues with setting up the correct way please let me know.
Now the marketing part.
Howly Mowhly, now we have a 2nd holy grail to work for…
It’s not anymore all about Google but we can now serious include Facebook as well. And not anymore with only making a Facebook Page but we can bring Facebook Data to our website… Get me that other champagne bottle 🙂
Why am I so happy about these developments. I’ll bring it down to a few points for each new Facebook option:
- Open Graph:
This is the basics of the whole new idea. Basically with a few new Metatags you can let anyone interact with your page like they would do on Facebook. And furthermore it means that they have now more more pages to obtain information about, apart from their own Facebook pages. But more on that later at the Insights for your Domain point.
- Social Widgets:
The social widgets lets you integrate all kind of Facebook options within your website. They have launched a set of Social widgets at the moment:
Like Button: this one is the most important at the moment, people can like for example your page, a book, a photo and so on. Their likes will be stored within their profile and is accessible with applications.
Activities and Recommendations: Hereby can a visitor from your site see if one their friends have already accessed the website and what they liked.
Even more they can see which of their friends are online at the moment and discuss the content. This is as well related back to their profile from the user.
Furthermore this data is accessible later on as well within their profile. Very powerful for Content sharing and going viral of content.
- Open Graph API
This is the API for the Open Graph System. In short for the non-techies among us, it’s a channel for applications to obtain information and integrate the new possibilities within their application. This has been extended greatly as well so expect soon more possibilities and mash ups from the Facebook data.
At the moment it’s not sure what will be possible with this option but soon there will be more information available and hopefully some very interesting apps to use.
- Facebook Insights for your Domain
Data is nothing and useless without a good and clear way to get your information out of this. That is why Facebook Insights for your Domain is so important.
Here within you can see and analyse what has happened with your content on your website and how the persons have been interacting with your website. Everyone with a Facebook Page analytics knows that it’s still very basic data by in comparison with Google Analytics.
But you would be very stupid out of your mind not to use them both together. Because it already gives some very valuable information about your visitor. Have you ever tried to obtain gender and age from your visitor? Do you know for sure if someone likes a certain page because they have been there for more time then average or they just went to the toilet?
This information will be available for all website owners and can be very helpful. It is more then probable that in the future this product will become the most important part of this whole new push from a Marketing perspective and gonna be replacing even Google Analytics or whatever else….
- Marketing and Advertisement possibilities
What are the Marketing and Advertising possibilities with all these new options?
This is actually where all the above points are coming together. If it’s all well implemented and great interface, it will be big. It will be Adwords big if you know what I mean.
What do you think about CPC bidding for Advertising only not on Keywords but on Keywords and Categories and Segments.
For example I want to target someone who has visited my site and like something on my site. Furthermore he should be male and between the 25–35 year. A preference of his should be including Pop music.
Because of all the targeting options on this, I get some real interesting Target Groups back and sure I’m willing to pay top euro to obtain a conversation from this group.
The great thing of this is that there is only way from here for Facebook Advertizing. That is way is only up.
At the moment they are cementing their base for CPC advertising on Facebook.com. But in the (near) future I’m expecting an Adsense type advertising platform, for all the websites who have been integrating the Facebook codes. This would make it a direct a competitor to Google in their most lucrative area, advertising.
These moves will definitely improve the competition among Google, Twitter and Facebook with each their own advertising solution.
Online marketing always change, often with large and huge ruptures and new technologies. This one is definitely one and will cause a lot of rupture in the current Advertising market.
Where is the other bottle……????