Jonathan Ive and the Future of Apple — The New Yorker

Jonathan Ive and the Future of Apple — The New Yorker

Amazon long story about the work of Johny Ive and the latest products.
A great read, very well written and amazing insights. It’s great to see this in the New Yorker.

2 things which I think are remarkable in the article:

  • Amazing access to very important people at Apple and around Apple (Tim Cook, Powell Jobs) and their comments are all anecdotes.
  • He’s really trying to stay away from the main attention and speeches

According to Laurene Powell Jobs, Steve Jobs’s widow, who is close to Ive and his family, “Jony’s an artist with an artist’s temperament, and he’d be the first to tell you artists aren’t supposed to be responsible for this kind of thing.”


“I’m shy,” Ive said. His London accent is intact after more than twenty years away. “I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.”

Something though what I didn’t understand in the article, why are there so many unrelated cartoon images next to the text?