IAB: First: I gonna sue you! Next: Maybe I do understand you!

The IAB is changing it’s opinion again. After first threatening to sue the Ad blockers and cutting off readers, they’ve changed their opinion:

Annoying pop-ups and distracting images were all the result of “automation and maximization of margins during the industrial age of media technology.”

“We build advertising technology to optimize publishers’ yield of marketing budgets that had eroded after the last recession,” Mr. Cunningham said. “Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty.”

No Shit, you don’t say. Good luck with cleaning up the mess.